Home : Contact Us : Site Map : Search


Imaginality :: Where Imagination Meets Reality

What Is It?

Inner Earth and VolcanoesImaginality is a revolutionary concept that makes virtual, 3D objects appear in the real world, attached to real objects. Users look through an Imaginality Visor to see virtual objects like planets, volcanoes, the human heart or dinosaurs. These can be attached to cards, the pages of a book, the chest of their friend or even on the floor or wall to provide a 3D animated replica that fills the room. Virtual objects excel at conveying spatial, temporal and contextual concepts - especially where the real objects (or real replicas) are too expensive, dangerous or fragile. They can also be highly interactive, letting users erupt a volcano, build a human heart or pull planets out of the solar system for closer inspection.

How Is It Applied?

There are two main forms of Imaginality that support each other very effectively. Imaginality Kiosks are robust, self-sufficient, high quality installations designed for use in science centres and museums. Imaginality BlackMagic BookUnleashed rolls this into an affordable package that can be purchased by the public and used at home or in schools on any computer. Both require an initial outlay for equipment and subsequent additions of new content. New content will be released on a regular basis to maintain consumer interest and maximise the value of the initial investment.

The Imaginality Kiosk will grab public attention and encourage purchasing of Imaginality Unleashed through the organisation’s merchandising routes. Imaginality Unleashed will spread through the public and through schools and encourage the public to visit organisations that display an Imaginality Kiosk or sell Imaginality Unleashed. Because Imaginality Unleashed has to work on a wide range of computers and be easy to set up, the graphics quality and interactive flexibility will not be as high as the Kiosk. Combining this factor with a delayed release date for Imaginality Unleashed will ensure the public come again for the latest, greatest Imaginality experience.

How Does It Work?

Book and VisorImaginality is based on technology called Augmented Reality. Each person looks through a handheld display that consists of a display visor and a small camera. The camera continuously captures pictures of what the person is looking at and sends them to the computer. The computer software recognises black squares (markers) that contain certain patterns, measures each side and does some complex calculations to determine the position and rotation of the marker in 3D space. This information allows the computer to render photo-realistic 3D objects over the marker and display the result in both the handheld visor and on a large computer screen. The pattern within the marker dictates which 3D object will be displayed, and can also trigger narration and sound effects. Markers can be a variety of sizes and attached to almost any flat surface, which means they can be used in many interesting and effective ways.

Building the Human HeartThis technique is called Augmented Reality (AR) because a view of the real world is being augmented with virtual, 3D objects. Virtual Reality is a similar concept, but differs in that it places the user in a completely virtual world with no indication of reality. Many people prefer AR because the connection to the real world is retained, which has many benefits. AR is easier to use because the user feels like they are working with real, everyday objects, and the connection to reality reduces sensory confusion which leads to motion sickness. Collaboration is enhanced, as users can see both virtual objects and their colleagues at the same time, which aids in visual communication. In addition, placing a virtual object in the context of the real world can make it more meaningful and increase the educational benefit of the experience.

Why Use Imaginality?

AR excels at conveying spatial and temporal concepts - especially through virtual objects that are too expensive, dangerous or fragile in reality. These can be placed in context to other virtual objects or the real world in order to maximise impact, contextual awareness, engagement and interaction. AR is also described as a tangible interface – which refers to the ability to touch and manipulate real objects that control the virtual objects. This makes it a very easy, intuitive interface, as all of us are very familiar with rearranging objects in our everyday life. This also means that AR can be very appealing to kinaesthetic learners, and can provide a high degree of engaging, self-paced interaction. Solar System BuilderNanotechnologyIn addition, it can simultaneously present information as text, still images, video, 3D animations, narration and through sound effects and music, which maximises impact and maintains interest.

Who Developed The Technology?

BlackMagic BookImaginality is based on technology researched and developed by the Human Interface Technology Laboratory New Zealand (HIT Lab NZ) based at the University of Canterbury. It is a partner of the world-leading HIT Lab US at the University of Washington in Seattle.

Imaginality is being commercialised by MindSpace Solutions - a spin-out company from the HIT Lab NZ. MindSpace Solutions is focused on commercialising Human Interface Technology in the Education and Creative Industries.


::Home:: ::About Us:: ::Solutions:: ::Video Services:: ::GamED:: ::X-Stream:: ::Imaginality:: ::Contracting:: ::Resources:: ::Search::

Except where otherwise noted, this site is licensed from MindSpace SolutionsTM Limited under a Creative Commons Attribution-NonCommercial 2.5 License